DIGITAL CAMERA SALES

The new 10.1-megapixel Panasonic Lumix DMC-FZ50, successor to the popular DMC-FZ30, features a powerful f2.8 Leica DC lens with 12x optical zoom. The lens focal length is equivalent to 35-420mm on a 35mm film camera and is enhanced by Mega O.I.S., Panasonic's exclusive Optical Image Stabilizer system. The DMC-FZ50 boasts a 10.1-megapixel high resolution CCD for its image sensor and Venus Engine III for the image processing LSI, making it possible to record a image at maximum ISO 1600 high sensitivity setting at full resolution. Furthermore, by dramatically reducing the noise levels that challenged its predecessor, the DMC-FZ50 is able to capture 10.1-megapixel full resolution images even in high sensitivity recording. To fight against the major cause of blurred images, Panasonic invented the Mega O.I.S. system taking advantage of its superior lens technology to compensate for handshake--a feature which has long been incorporated into the Lumix range of cameras. In addition, to also compensate for the other major cause of blurred images--movement of the subject--the FZ50 is also equipped with the world's first Intelligent ISO Control (hereafter I.I.C.) and maximum ISO 1600 high sensitivity recording capabilities within the advanced image processing LSI Venus Engine III. When set to the I.I.C., the Venus Engine III detects the subject's movement and adjusts the ISO setting and shutter speed to best suit the subject movement and the light condition automatically. Panasonic's excellent image stabilizing system allows users to take clear, crisp images in any situation automatically, leaving everything to the camera. From a point of view of further improving the usability of its predessor, the DMC-FZ50 is equipped with a new Function Button which serves as a shortcut to quickly set frequently-used settings such as recording image size, light metering, AF area, white balance, and ISO sensitivity. Also, thanks to the newly incorporated custom setting function, your frequent setting patterns can be memorized and it can be instantly applied by simply selecting this function with the mode dial. The 2-inch LCD flips out to 180 degrees, making it easier to view even when shooting from high or low angles. As for optional accessories, the DMC-FZ50 is now compatible with TTL external flashes. Finally, the battery life is greatly extended by approximately 29% compared with its predecessor allowing the FZ50 to shoot approximately 360 images on one charge (CIPA). The Lumix DMC-FZ50 faithfully inherits the well received basic specifications from its predecessor FZ30 such as the manual focus ring and manual zoom ring, yet enhances the image sensor up to 10.1-megapixel. Noise is drastically reduced with this new FZ50 achieving a rendition of even higher quality images.